Mumbai-based VIP Clothing Ltd, known for its innerwear products, announced today its entry into the branded handkerchiefs market while reinforcing its footwear segment, particularly in semi-premium socks. The move represents the company’s strategy to convert unbranded product categories into branded essentials.
The shares of VIP Clothing Ltd were trading at ₹49.74, up by ₹0.18 or 0.36 per cent on the NSE today at 12.20 pm.
Sunil Pathare, Chairman & Managing Director of VIP Clothing Ltd, emphasised the company’s aim to replicate its success in the innerwear market by bringing branding to the handkerchief segment. The company plans to focus on quality, style, and trust in this everyday category.
The expansion is part of VIP’s broader strategy to strengthen its position in the footwear and accessories market. The company’s accessories division will now include both handkerchiefs and socks, targeting consumers seeking branded daily essentials.
Listed on both the BSE and NSE, VIP Clothing has been a prominent player in the Indian innerwear market. The company operates from its registered office in the MIDC area of Andheri East, Mumbai.
This diversification into branded handkerchiefs marks a significant step for VIP Clothing, which has historically focused on innerwear products. The company aims to continue expanding its portfolio while maintaining its commitment to innovation and excellence in the consumer goods sector.
